Friday, August 23, 2013

Be Authenic or Dont Do It

This may be a little off topic for this blog but it is funny how unsafe people who work in the car business can be. The biggest ones to tread on water where they do not belong is dealership consultants. There are many of them that say they can help dealers sell cars but have never sold a car themselves. It is a wicked web we weave.

While I could name names of the consultants that do this they know who they are. Dealers should check the resumes of those they hire to help them sell more cars before signing long term consulting contracts or engaging vendors that do not know what it really takes to sell more cars.

While there are inverses to this. I don't believe  I want to go to a heart doctor that has heart problems, it would show me he really does not know how to take care of a heart. Then again there is no car selling degrees or colleges. Automotive centered schooling does not start until you hit management levels and then it takes time on the line to get to that point in an automotive career.

Those that can't try to teach, but what are they basing their curriculum on?